SEEK COFFEE
Software/Materials Used to Make The Project: Illustrator, Photoshop, Paper, Pencil
"We at Seek know how life gets. You've got things to do, people to see, and places to be. Life’s a hunt and you’re always seeking your next target. Seek understands that, and that's why we make it easy for you to continue your search for success and glory. Continue to seek while we provide you the energy to do so."
Seek Coffee is a logo project created for a hypothetical business. The project first began with the idea of Seek Coffee. Taking into consideration aesthetic and feel for the hypothetical business, I created 10 different iterations of potential logos. I wanted to create a memorable icon, one that had an interesting design and could be used in the case of merchandise. I designed an array of icons and had peers browse and comment of the designs they liked.
From there I honed in on the more popular icons. I combined some logos from the first iterations, improved a few others and kept some of the logos the same that people felt were good. The first set of designs were creative, but the second set were a lot cleaner than the first batch. Once again I had peers reflect on these logos and discuss what they liked about the logos. In the end, the majority of my peers liked one design and wanted to see how I could expand on that particular logo.
From the one logo, I worked around the design by changing around a lot of the design choices. switching to different font styles, playing with the kerning, messing around with the tilt/skew of the logo, and trying out different styles with the same base logo. I even tried out some "dark mode" versions of the logo. In the end I settled with a design that was pretty close to the original, altered a bit in some parts, cleaning up other parts of the logo and adding a surrounding border to encase the entire thing.
